The goal at JanSport is to design, engineer, manufacture and market products that can help you get from point A to point B, wherever that may be. And they want to help you get there in the most functional way possible. JanSport is well aware that the backpack that carries your books to school might need to be the same backpack that carries your gear on a Saturday day hike, so they incorporate flexibility into each and every design. It’s what JanSport has been doing consistently for nearly forty years and it’s the concept that drives them today.